We use 3D mantle flow models to investigate the evolution of the Iceland plume in the North Atlantic. Results show that over the last ~ 100 Myr a remarkably stable pattern of flow in the lowermost mantle beneath the region resulted in the formation of a plume nucleation site. At the surface, a model plume compared to published observables indicates that its large plume head, ~ 2500 km in diameter, arriving beneath eastern Greenland in the Palaeocene, can account for the volcanic record and uplift.